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B2B Advisory Brand. 150 tracked prompts.

90.61% AI mention coverage. 2.17 average ranking. Category leader on share of voice.

A B2B advisory brand operating in a high-trust category came to Growth.pro to evaluate how consistently the brand was being mentioned, cited, and ranked inside AI answers. The brand held the highest share of voice among five direct competitors at 18.11%, 90.61% mention coverage across 150 tracked prompts, and an average AI ranking position of 2.17. Over 11 weeks of tracking, share of voice rose from 16.1% to 18.1% on a stable upward trajectory.

The brand’s PR partners continued earning trade and analyst coverage on the merits of the work. Growth.pro executed the owned-side work directly and operated the citation-outcome measurement programme. Across both, the engagement ran along the four lines of the PAVA Framework.

PRESENCE. Entity integrity work refined. Brand-service association signals tightened. Ambiguous phrasing removed. Explanations restructured for AI extraction. Wikipedia work routed through the standard contributor process with paid-contributor disclosure.

VISIBILITY. Prompt-universe mapping across 150 advisory and category-defining queries. Comparison queries and “best provider” prompts prioritised. Owned content restructured into AI-extractable formats.

AUTHORITY. Citation-source mapping across the trade publications, analyst coverage, and category-defining outlets AI cites. Expert consultancy guidance to the brand’s existing PR and partner agencies. Citation-outcome measurement on every placement.

AMPLIFICATION. Continuous monitoring across all five named AI platforms. Weekly share-of-voice tracking. Consistency-focused reinforcement rather than spike chasing.

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eCommerce

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