AI Search Produced 2,971 Sessions and 113 Commercial Events for a B2B Brand in 90 Days. That Number Used to Be Zero.
What the PAVA Framework engagement involved, and what AI as a B2B pipeline channel actually looks like. A B2B client came to us last quarter with an active marketing programme that was generating zero attributable pipeline from AI search. Not because AI search wasn’t already shaping their buyers’ shortlists, but because no one in the […]
An E-commerce Brand Went From 70 To 531 AI Citations In Four Months. ChatGPT Share Of Voice: 53.6%, More Than Double The Nearest Competitor At 24.2%.
What The PAVA Framework Engagement Looks Like at Scale, and The Textbook Example of AI Citation Enablement in Practice. An eCommerce client engaged us with the same hypothesis I have heard from a dozen CMOs in the last six months. Product discovery was moving from Google to ChatGPT in their category. Their buyers were asking […]