An eCommerce brand’s AI-referred active users grew 1,119% year over year. The work that produced it.

What the PAVA Framework engagement involved across product discovery and comparison-stage AI queries. An eCommerce client engaged us last quarter with the same problem most consumer brands now face. Product discovery and comparison searches were quietly moving from Google’s results page to inside the AI platforms, and the brand had no visibility on whether AI […]
A B2B advisory brand reached 90.61% AI mention coverage across 150 tracked prompts. The highest in our case library.

What the PAVA Framework engagement looks like in advisory-led high-trust categories. A B2B advisory client engaged us with a clear question. In a high-trust category where credibility is currency, how consistently was the brand being mentioned, cited, and ranked inside AI answers? Over the engagement window, mention coverage reached 90.61% across 150 tracked prompts and […]
A B2B service provider held a 2.37 average AI ranking position across 130 tracked prompts and five platforms. The work was about stability, not growth.

What the PAVA Framework engagement looks like when the brand already has presence and the job is consistency. A B2B service provider engaged us last quarter with an unusual starting position. They were already showing up in AI answers across their category. They wanted to know whether their presence was holding consistently, where it was […]
An Education-services Brand Reached 23.04% AI Share of Voice. Highest In Its Category, And The Starting Point That Produced 12,507% YoY Traffic Growth.

What The PAVA Framework Engagement Looks Like In Knowledge-led Services. An education-services client engaged us last quarter operating in a knowledge-led services category where AI platforms have moved aggressively into the early consideration set. Buyers were running queries like “best providers for [knowledge area]” and shortlisting from the AI answer before any direct outreach. The […]
Competitors Were Outranking This Ecommerce Brand On Google. The Brand Was Outranking Them In AI Summaries. Different Game, Different Rules.

What The PAVA Framework Engagement Looks Like When SEO And AI Visibility Diverge. An eCommerce client engaged us last quarter with a clean traditional analytics dashboard. Healthy organic traffic. Stable Google rankings. Steady conversion rate. The catch: competitors with weaker Google positions were being recommended more often inside AI platforms. Search performance looked fine. AI-driven […]
AI Traffic To A Us Ecommerce Brand Grew 1,207% While Total Site Traffic Grew 21%. The Product Pages Were Getting Cited By ChatGPT, Gemini, And Perplexity Directly.

What The PAVA Framework Engagement Looks Like When AI Cites The Commercial Page, Not The Blog. A US-based eCommerce client engaged us last quarter selling contact lenses online. The category is comparison-heavy. Buyers run “best [brand] for [use case]” queries inside AI platforms before they buy. The brand wanted to understand which competitors AI was […]
An Architectural Services Brand Went From Zero AI Citations To 99 Across Five Platforms In Eight Months. The Starting Baseline Was Zero. The Result Is Structural

What The PAVA Framework Engagement Looks Like In A Long-cycle B2B Services Category Starting From Absent. An architectural services client engaged us in December 2024 in a clean baseline position. Zero AI citations. The brand had a respectable web presence and was performing reasonably on Google for branded queries. Inside ChatGPT, Gemini, Perplexity, Google AI […]
An Education Brand Earned 529 Third-Party Citations Against 149 From Its Own Properties. The 3.5-to-1 Earned-to-Owned Ratio Is Why AI Citation Enablement Works.

What the PAVA Framework engagement involved across 38 high-intent student queries. An education-sector client engaged us last quarter operating in a high-consideration buying journey. Prospective students were running queries like “best institutions for [program]” and “top colleges for [field]” on AI platforms before any open-day registration or admissions enquiry. The brand’s AI visibility was uneven […]
An Ecommerce Brand Restructured Existing Pages Instead Of Publishing More. Clicks +290%, Impressions +457%, Average Search Position Improved 15 Spots

What The Foundational Layer Of A PAVA Engagement Looks Like, And Why Content Restructure Produces Compounding Lift On Both AI Visibility And Traditional Search. An eCommerce client engaged us with a familiar problem and an unusual willingness to question their own assumption about the solution. Traffic was plateauing. The default response would have been to […]
1,088 AI-referred Users And 1,966 Tracked Conversion Events In Seven Months. ChatGPT Event Growth: 406%.

What The PAVA Framework Engagement Looks Like When Conversion Attribution From AI Traffic is The Primary Outcome. A services client engaged us with a specific brief. They were watching AI search adoption climb in their category and wanted to know two things. First, could AI platforms produce real, attributable users to their site. Second, would […]